Over the past few months, our firm has really been struggling to stay on course. We have several projects in construction and several that are just starting in the design phase. We are trying our best to apply lessons learned to the new work…by applying a process that is foolproof…guaranteed to garner success from the onset. At the same time, our clients are demanding a higher and higher level of service and technical prowess, and our staff is running at full speed to provide special care. And care we do. We are deeply passionate about our work, and we often find it frustrating that we are not able to effectively communicate the client’s vision through our documents to the incredibly high level that the world demands. It seems that there is never enough time to do all the drawings that need to be created. And, on top of all of this, things get lost in translation. And, clients can always change course in the middle of the journey.

That’s why we are best able to face today’s market. We understand and know that in the end, it is all about design. The design solution will stand up. It will absorb all of the strife and will provide a solution for the client that is well above the value that any architect can provide who is only process oriented. Many architects work to create the best process. And process is important. But, at its core, process needs to be focused on creating an effective design. Great design transforms organizations.

When you are the change agent..when you are modifying the way in which people live….there will be strife. Change does not occur without introspection. And, any building project will force an organization to look inside and really wonder “what do we want to become”. And, that my friend…is why we practice architecture at WSA Studio. Others seek to serve their client only. Some hang their hat on their technical compentancy. We design architecture that transforms organizations. It’s that simple. And it is exceedingly rewarding.