BRICK HOUSE BLUE
Dublin, Ohio
CHALLENGE
To create a distinctive "resi-mercial" destination at Dublin's Bridge Park that transcends traditional coworking. The space needed to establish Brick House Blue as a brand focused on meetings, events, and collaborative environments serving diverse professionals.
SOLUTION
WSA transformed a vacant white box into a vibrant hub that embodies hospitality-driven design within a commercial setting. The high-energy collaborative center features meeting rooms, open workspaces, and environmental graphics that encourage networking, with broad windows showcasing views of the Scioto River and historic downtown Dublin.
Following the first location's success, our partnership expanded to a complementary 2,000-square-foot space nearby. This second location maximizes private offices in a calmer environment for focused work. Both spaces incorporate hospitality elements —gathering kitchenettes, beer taps, and outdoor areas — that foster community among members.
Unifying design elements connect both locations: garage doors enable flexible configurations, specialty glass walls provide writable surfaces while maintaining transparency, and salvaged materials add warmth to the new construction. Strategic positioning of community managers facilitates member engagement and access to premium amenities like podcast rooms and professional development workshops.
The brand identity WSA developed in Dublin has successfully expanded to locations in Lancaster and New Albany, establishing a consistent experience across multiple communities.
IMPACT
Brick House Blue quickly leased all available spaces after opening both locations, attracting members ranging from international corporations to local startups. The flexible design proved invaluable during the pandemic, allowing the spaces to adapt for college students, tutors, and working parents needing private work and learning environments. The success of these initial locations earned Brick House Blue the 2019 Coworker Members' Choice Award as Columbus's top coworking company and has led to continued partnership on additional projects supporting their expansion.