Design for Innovation
 
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2018 IIDA PRODUCT RUNWAY

May 24th, 2018 @ Express Live!

We love this event! It’s a night where music and fashion join our industry and it’s so much fun. Every firm teams up with some sort of vendor to create a runway ready outfit. WSA teamed up with Burch Fabrics to create an objectively beautiful garment and our first-time model, Ashley, strutted down the catwalk bopping and swaying to Shakira’s “Waka Waka (This Time for Africa).” The overall theme of the night was Express Your Wild Side, intending to produce animal-like costumes from various climates. We drew Desert Dwellers and a lot of inspiration came from dragonesque reptiles that dwell in… the desert. 

WSA walked away with an award for the best poster to memorialize the night and, if there were an award for having the most fun, we would have gone home with that one too.

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