Leading organizations in their process of change is really about helping them align their expectations. Innovations centers are a large capital investment and market premium expectations to support their vision must be addressed early in the planning process. The old saying “You get what you pay for” stands true when it comes to shifting from a standard open office environment to one that supports innovation.

Let’s start with a standard office space. Most facility managers, commercial real estate brokers, or commercial contractors can spit out costing information for the build-out of a commercial office space. Many use their own experiences and history. Others utilize industry benchmark standards such as BOMA. While these resources work very well for organizations to judge costs, they really don’t know what they are getting for these benchmark numbers. What about the return on their investment? What are they getting for their money? Remember: you get what you pay for.

If increased innovation, attracting talent, and increasing speed to market is the desired return, then the standard formula for costing is of no use. There is a market premium that comes with such innovative spaces.

But why does it cost more? The short answer is that innovation centers invest greatly in their furniture and technology (FFE items). The expenses can be almost twice than that of a standard open office space. The reason for the investment is that furniture systems, access to technology, and a flexible systems infrastructure are crucial to the success of an innovation center.

BOMA costing standards state that for a class A office environment, the cost of $50.00 per square foot should be expected. This includes hard costs only (construction of walls, flooring, lighting, etc.). If FFE items (furniture, technology, etc.) are added, pricing expectations rise to $80.00 per square foot. These costs assume a standard result: acoustical ceiling systems, consistent lighting, limited HVAC control, and standard furniture system for all employees. I could go on, but you get the picture: a pretty standard office space, not one of innovation.

Our experience in creating innovation centers shows an average construction cost range of $85 – $120 per square foot. If FFE (furniture and technology) is included, the costs rise to $110 – $160 per square foot.

As mentioned previously, many of the increases in construction cost are infrastructure to support flexibility of the environment and the employees’ work process. Remember, another ingredient to crafting an innovation center is flexibility and enabling employees to report to any space to support their task, personality, and/or collaboration needs. A standard office environment is unable to address those challenges. A standard office operates under a one size fits all mentality.

Understanding the market premium that innovation centers require enables organizations to better align their expectations. Those who are truly focused on utilizing design for change, understand the investment is worth every penny and will transform their organization to better align their business for success.

What is a partner? The textbook definition of a partner is “a person who takes part in an undertaking with another or others, especially in a business or company with shared risks.” Shared risks: this is the key. A partner on an architectural project has some skin in the game, and is invested in the venture with the architect. Both entities share in the success, assume the risk, and care. So, partners are important and serve the function to help scale the effectiveness of design. Without partners, architects and designers often work in isolation are not able to drive innovation beyond their individual reach. Partnerships take the project from the focused and simple towards a more impactful space which can drive innovation.

At WSA Studio, the design staff seeks partnerships to design affordable, custom solutions. These projects create unique places aligned with organizational values. Partners augment the creative response and elevate the design. Often, the partners represent manufacturers of systems that are incorporated into the project. Pre-manufactured building products like modular wall systems serve as a fundamental example. DIRTT, a partner of WSA Studio’s on many projects, leads research and product development to manufacture walls which bring high quality standards and consistency to the manufacturing of their products. Our projects benefit from the sustainable manufacturing methods which DIRTT harnesses and the consistent quality of their products. The construction result is more predictable. Components arrive in the field true to dimension and fabrication is simple for the installation team. This adds to the speed of erection and easy integration of electrical and technology infrastructure. Additionally, when the owner wishes to reconfigure the space in the future, they can reuse the components to support new layouts. This partnership with DIRTT expands the flexibility of the spaces which increases collaboration and fuels client innovation.

The design of specialty lighting can add dimension to the project as well. Innovation centers demand a variety of settings for workplace choice and walls provide boundaries which limit collaboration. If walls are less than preferred, the designer needs to work to define spaces in other ways. Differences in light levels, featured light fixtures, and accent lighting can make a dramatic impact on the definition of space, and often becomes a leading tool used to elevate the design results for innovation centers. At WSA Studio, designers partner with local lighting specialists and manufacturer’s representatives to stay abreast of the latest developments in lighting design. Often, these representatives are integrated into the design process early, and help to bring definition to the direction of lighting. Lighting can also be used to compliment the integration of audio/visual components. Great lighting design really makes a difference in the design of an innovation center. Partnerships with specialists drives quality design, and can often provide a spark to improve innovative results.

These partnerships allow a small, boutique firm like WSA Studio to take on more design responsibility. Partnerships extend the expertise of our staff, and provide clients with a designed environment that often exceeds their expectations.

Cultural identity is the most important remembrance factor of something, someone, or somewhere. It’s one’s ability of self-conception and self-perception toward distinct culture. This is built through various avenues of a “brand.” Brands are everywhere and continue to be instinctively recognizable to the human mind. They come in all shapes, sizes, colors, and media types, and create an eternal awareness of its origins. It’s a product (physical/virtual) manufactured by a group with direct intentions to relay a specific message to others. Architecturally, space making, circulation, spatial experience, and branding are the key factors in making a space and organization’s cultural identity accessible to its employees, customers, executives, and most importantly, the targeted public.

Design is a comprehensive process of understanding a client’s brand, culture, and goals. Once we understand the program and culture, we design to not only meet but exceed expectations of the brand. It’s our responsibility as the architect to propose the brand in “built form” in ways that challenge the preconceived idea of the space and how it can assist in encouraging a brand’s growth and the various ways in which employees tell the story. An organization’s brand is as strong as the employees who activate it, so matching the design to the mission is vital to the narrative.

In conveying the narrative of The Forge by Pillar, it was important to note that the brand is both mental and physical. The brand standards are universal on a macro level including all major space components essential to spur innovation. The idea is that the space has no constraints and, subsequently, neither do their ideas. The physical space includes elements to support that: the color code supports functionality as well as the brand’s vibrancy, a sign that says “Experience” to represent new ideas, and an overall industrial tone. Although there are multiple physical spaces throughout the Midwest, the brand elements set forth in Columbus have transcended to each location.

Conversely, Wendy’s 90 Degree Lab is a space that allows its users to disconnect from the well-known, universal Wendy’s brand and introduce a freshness. When entering the space, there are elements that mimic a typical Wendy’s restaurant, but it is infused with technology and has an openness and freedom that isn’t found in the space a burger can be ordered. The colors and the signage are universal; the 90 Degree Lab is a brand on its own merit known for its technology applications.

A cultural identity assists in defining the values of the organization. Not only is a brand recognizable from an outside perspective, a strong brand connects it employees with a “We’re in this together” type of attitude. When people feel connected to a brand and a culture, people will stick around. Why is this important in the success of an innovation center? New ideas stem from people. When people inside the spaces feel connected and confident and part of a team, they want to offer their best. A cultural identity connects space to the people and that spurs innovation.

Flexibility: It’s a buzz word and a key ingredient in a successful innovation center. The shifts at a workplace require a design to be open enough that the user group can report anywhere, whether it be a personal desk or a bean bag chair by a window. Everyone wants their space to be flexible. We hear it from our clients on almost all projects and we evaluate the merits of design response through that lens. But, honestly, what is it? What makes a space flexible and why do we need flexibility? Can things become too flexible? Does each and every space need to support flexibility? What happens if our design is not flexible?

flex-i-bil-i-ty noun

1.     The quality of bending easily without breaking.
2.     The ability to be easily modified.
3.     Willingness to change or compromise.

Architecture is an art that takes years to unfold. Consider even a small project. The timeline will take months. Major projects may take two or three years to design and two or three years to build, making it a six-year commitment to which clients commit a significant amount of capital. Given the significant investment of time, energy, and capital, doesn’t it make sense that each project should be able to absorb change and adapt to shifting functional demands over time? Sure it does. In fact, flexibility is imperative.

A flexible approach is rooted in resilience. Buildings should support shifting demands while maintaining their relevancy and supplying its user group with wiggle room in their operational processes. Designing with flexibility in mind helps achieve these goals. Designing for flexibility lets users determine how they work best. That’s the point. At PAST Innovation Lab, the design is transparent and promotes the idea that each working style has a place. A small group can sit in comfortable chairs outside a learning lab and work together. A person can sit at a table under the skylight and work alone. The space was designed for that, for flexibility in operations.

At Motorists Insurance, flexibility with privacy and sound control were thought of in depth. Prefabricated, modular interior construction can promote easy, future reconfiguration of walls and partitions. The walls should move. The conferencing in The Intersection changes based on what is asked of the space. Varying size options are offered in regard to group dynamic. The rooms are adjacent to one another with the option to open the sliding doors to combine into one or close them and partition separately. It’s a multi-functional work space that support user freedom.

Of course, functional demands will require fixed specificity for spaces supporting skilled processes, and every innovation center will include a few, but, ultimately, a successful innovation center supports flexibility. It supports the notion that an idea can and should happen anywhere inside the space, whether it be on the go or while sitting in a conference room. Without enabling flexibility, a design becomes obsolete. Only one thing is guaranteed: the things we hold dear today will change, and we certainly don’t want our architecture to become a relic of the past.

The Point at Otterbein University is an innovation center geared towards higher education. The space, by nature, has a slightly different purpose, but the outcome is still the same: it’s driven by innovation. All of the ingredients, including this flexible approach, are transferable to innovation centers in the higher education realm.

INNOVATION: The act or process of introducing new ideas, devices, or methods.

“Innovation” is a broad term. Because of this, every organization defines it in their own unique way. Uncovering how an organization innovates is the real trick. Understanding how an organization innovates will enable relevancy in today’s ever-changing market place. With competition everywhere (both internally and externally), organizations and institutions are reinventing themselves to meet the demands of growing customer expectations, an increased speed to market, and the difficulty of attracting and retaining top talent. As a result, organizations are seeking to transform their culture to one that fosters innovative thinking. Innovation centers have become popular among corporations, universities, and municipalities largely out of the demand for the aptitude the space provides. These centers provide a lens for organizations to examine and explore new creative ideas. With that shift in attitude, we must explicitly question assumptions about how we create spaces for this new way of working.

The best way to understand these innovations centers is to realize they are all based on one of three core models:

1. CULTURE CREATOR
Characteristics:

• Unique spaces for a specific user.
• Inspired by the startup culture.
• Open to changing existing culture to give people innovative freedom.
• A show-off space.

2. INCUBATOR/ ENTREPRENEURIAL CENTER
Most popular of the innovation center models. Two distinct varieties within this model:

• The Co-working labs such as Chicago’s 1871 is a popular example with small businesses and entrepreneurs looking for peer networking and resources.
• Universities and municipalities are utilizing the public/private partnership model to advance opportunities for students and local business.

3. MAKERSPACE
Today’s version the shop class.

• Makerspaces are utilizing new manufacturing technologies and bringing an entirely new set of skills into the workplace. It is no longer about how to build a better crafted birdhouse; these spaces are solving new challenges with the aptitude for evolving technologies.
• More and more we are finding hybrid environments combining these traditional models best supports innovation throughout all markets.

With all that said, our research and expertise tells us it takes a unique set of ingredients to craft innovation.

The long-held belief is that if one were to mix the characteristics of a traditional office/academic space, highly caffeinated Millennials, a gaming center, and bean bags, innovative results would follow. Unfortunately, this is just not that case. Typical office space contains a list of ingredients that make it successful, but to transform a typical environment into one that supports innovation, we have established some not-so-cut and dry ingredients.

THE CUT AND DRY INGREDIENTS OF AN OFFICE ENVIRONMENT

A standard approach – There isn’t anything unique about your day to day experience.

Applied branding – It is about taste and being told what you are to care about.

Scale – The one-size-fits-all mentality. Design is based on hierarchy and accommodation.

Market expectations – Spaces become commodities. It’s all about efficiency and limited options.

A cut and dry office experience is not difficult to provide, but a space that fosters innovation must be strategically crafted. There must be a layer of insight that goes beyond the newest and latest tools and trends. There are seven proven ingredients that transform a space and its occupants from that cut and dry space and culture to one that takes an organization beyond relevancy and into innovation.

Stay tuned through the next couple of weeks as we explore each ingredient in depth in the process of crafting innovation.