WSA crafted a transformative headquarters that celebrates connection through a central two-story atrium, creating an architectural heart that unites various departments and work functions. The reimagined exterior features a welcoming entry vestibule that proudly displays the Blue Label brand, signaling to visitors and employees alike that they've entered a space where creativity flourishes.

Inside, we designed an environment where transparency and visual connection drive innovation. Open workstations flow into intimate collaboration spaces, while thoughtfully positioned conference rooms and private offices support focused work. The deliberate circulation path between administrative and production areas dissolves traditional workplace hierarchies, fostering spontaneous interactions that spark new ideas.

Environmental graphics serve as both wayfinding elements and storytelling devices, weaving together the Blue Label brand identity with visual references to the surrounding Ohio landscape. A dramatic two-story poster wall showcases client work, celebrating the company's creative impact while inspiring employees daily. Throughout the space, carefully selected materials and their signature blue create a cohesive experience that honors craft and attention to detail – values at the core of Blue Label's business.