EDISON EVENT CENTER

Brand Identity

Brand Translation

Concept Design

Environmental Graphics

Located in Columbus' Historic Italian Village District, Edison Event Center is the newest venue in BTTS Holdings' event space portfolio. With the intention to diversify the types of venues available to clients, their team wanted to celebrate this history-steeped early 1900s warehouse. By pairing the building's existing historic materials with luxe, contemporary finishes, we transformed this vacant, crumbling warehouse into an airy, versatile venue that seamlessly accommodates guest counts from 20 to 200.

Challenge

With the events industry rocked by the onset of the pandemic, our design team needed to quickly adapt the spacious layout to host smaller gatherings within the double-height ballroom.

Solution

Tracks attached to the underside of existing trusses allow floor-length drapery to span the width of the ballroom, dividing the space into thirds. These flexible fabric walls allow clients to tailor the ballroom to their event, sequestering excess square footage and dampening acoustics for more intimate events without detracting from the historic charm of the ballroom. Large scale environmental graphics were carefully crafted to blend into the building's rustic charm while still providing engaging social media moments for guests. To soften the industrial brick and poured concrete, a moss wall installation greets guests upon entry and wraps into the ballroom. An expansive courtyard with trimmed greenery and ample seating offers an additional space to reserve, either individually or as a cocktail hour between ceremony and reception. This industrial warehouse with verdant, luxe finishes strikes the perfect balance to host a variety events and themes for BTTS Holdings' private and corporate clients.

Swipe to see the abandoned warehouse evolve into a versatile, industrial ballroom.

5

Edison Event Center is the fifth addition to BTTS Holdings' family of five venues.

Results

From flexible textile dividers to a moss backdrop with ample electrical sockets for greeting virtual guests, BTTS Holdings is well-equipped to help their clients create beautiful memories and navigate the future of in-person and hybrid virtual events.

On the Forefront

Tim Hawk was elected 2022-2023 AIA National...

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On the Forefront

See inside the new Edison Event Center in Italian...

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