THE JOSEPH GROUP

Columbus, Ohio

CHALLENGE

Create a flexible, branded workplace in Columbus's Brewery District that supports The Joseph Group's mission to help people live great lives while accommodating future growth and maintaining the delicate balance between transparency and privacy.

SOLUTION

WSA designed a headquarters that transforms an existing  workplace into a dynamic environment tailored to The Joseph Group's unique culture. The 12,500-square-foot office features adaptable spaces that can expand to double the current workforce, with carefully considered design elements that support both collaborative work and confidential financial advisory services.

The design prioritizes flexibility and functionality, incorporating movable kitchen tables on casters, sound-dampening ceiling tiles, and glazed conference rooms with privacy-protecting cloaking film. Open work areas maintain transparency while providing acoustic privacy, and the layout creates intentional intersections that encourage team connection and impromptu meetings.

Environmental graphics become a powerful storytelling element, transforming the space into a narrative of The Joseph Group's journey. A comprehensive history wall chronicles the company's evolution, while custom wood ceiling tiles featuring the wheat stalk logo motif connect architectural elements to brand identity. Core value installations and strategically placed branding elements extend the company's story through both physical and virtual workspaces, creating a holistic environment that speaks to the organization's mission.

IMPACT

The new headquarters serves as a destination that reinforces The Joseph Group's commitment to community and client care. By carefully balancing transparency and privacy, the design creates an inviting environment that supports employee wellbeing and client confidence. The space not only reflects the company's mission but provides a flexible foundation for future growth, transforming the workplace into a strategic asset that tells the unique story of The Joseph Group.